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Understanding The
Real Cash Value Of A
Downline
Don't you just love it
when family visits for
the holidays? You get to
see the ugly side of
genetics and Mother
Nature.
I think my cousin
Jonathan might very well
be the laziest human on
the face of the planet.
This morning, he was
lying on the couch at 10
AM, eating a bag of dill
pickle potato chips,
drinking a Coors Light
and watching a Bow-Flex
infomercial. He grunted
good morning and asked
what I was up to.
I replied, "I'm sending
a killer offer to my
email list. I'm looking
for 3-5 partners to work
with in 2004 building
our network marketing
downline."
"Davey Boy, you work way
too hard. Them pyramid
things never last."
I noticed he didn't
offer me a chip. Funny
how the choices we make
in life create our
reality. Jonathan has to
leave today (aww, darn!)
and drive back home. He
has to set his alarm
clock for 6 AM and drive
to a job in rush hour
traffic. His choice.
The real head scratcher
is he's lying on a couch
in my 3500 square foot
country estate on 11
acres. What we call our
"cottage". He's seen me
grow from broke to NOT
broke in less than a
decade. In one of them
little "pyramid things".
And yet he's never
joined me...
He made me think of a
few dozen people I met
like him over the years.
One of them was a buddy
of mine I call Bud Fox.
He was an unemployed
stockbroker at the time.
I sponsored him in
December 1994 into my
downline. He quit 4
months later, but not
until he had led me to a
crazy Irish guy who also
quit. But the Irish guy
sponsored a guy living
on welfare in his
mother's basement who
also quit, but not
before he sponsored a
guitar player in a rock
band. The rocker
sponsored a blind lady
before he quit. They all
made excuses and said it
would never work.
Anyhow, you get the
idea. Bottom line is I
found a leader about 50
levels in depth in that
leg.
Today that leg does
nearly a half million
dollars a year in sales.
I figure I have made
about $5000 a month for
over 8 years just off
that leg. It's a little
tricky to value parts of
a business, but at just
ten times earnings, I
would probably sell JUST
THAT ONE LEG for over
$600,000!
It got me thinking. What
is the real value of a
leg in MLM? Even the
little ones have value.
Let's say you have a leg
that is rock solid with
about 50 loyal
customers. It doesn't
grow much, but you make
a steady $500 per month
from that line. How do
you value it?
If you went to the bank
for a solid
investment-grade bond,
you'd be very, very
happy with 6%. If you
locked your $100,000 in
for 10 years at 6%,
you'd make $6000 per
year.... or $500 PER
MONTH!
Hey, does that mean a
little product-driven
leg paying me just $500
per month is worth
$100,000? Possibly. If
you subscribe to
Kiyosaki's Rich Dad
thinking, then cash flow
is KING!
How many little
product-driven legs
paying you just $500 per
month do you want to
create next year knowing
that each one is worth
$100,000 in asset value?
We all have our own
versions of Cousin
Jonathan. Once I
realized my job in life
was NOT to force him
into MLM but to maintain
a healthy family
relationship with him,
it took the pressure off
of me to convince him of
anything.
Beliefs create reality.
I hope you believe that
next year will be your
best year ever!
I appreciate you!
David Ledoux
Founder,
ILOVEMLM.com
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