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| ILOVEMLM
Mastery Articles |
Why Am I
Talking To This
Prospect?
I just got off
the phone with
Clark, a young
eager member of
my downline. We
were celebrating
him enrolling
his first
downline
partner. How
exciting!
He's been
learning to work
the cold market
while
test-marketing
his products to
his warm market.
He's putting out
about 1000 drop
cards a week,
and he's
starting to get
a steady stream
of prospect
calls.
I asked him a
loaded question
to see how he
would respond.
"Clark, what's
the real purpose
of phoning a
prospect?" I
said.
He thought for a
minute. Then he
hit me with a
profound answer
for a rookie.
"My job is to
uncover what
their needs are
and help them to
see how this
business can
solve their
problems."
My mouth was
slightly agape.
I know I sure
didn't think
that way when I
started in the
mlm industry
back in 1988. I
needed to sell
product so I
could make money
to buy food. I
needed to
recruit them so
I could make
money to buy
food. Funny how
an empty stomach
was my
motivation!
And it's no
wonder my
numbers stank in
the beginning. I
was always
"telling and
selling" instead
of "uncovering
their need".
Here's a little
training tip.
Write this
phrase on a
post-it note and
stick it near
the phone.
UNCOVER THEIR
NEEDS.
I appreciate
you. Good luck
in your
business!
David Ledoux
Author: The
Ultimate MLM
Blueprint For
Massive Success
http://www.ilovemlm.com
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