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Essential Rules For Effective Email Marketing -
Part 1
2
3
4
5
6
Before you read this article, you should
read
why email marketing
is dead
|
Effective Email Marketing Part 1 |
Your VWD autoresponder is a very effective tool for
recruiting new members, however you may wish to run your own email campaign
along side this. If you are using only your VWD autoresponder, then much of
what follows will already be taken care of. This article will also describe
ways in which you can obtain leads for either.
Please don't try to read this in one session, the article is
in parts, read one or two and come back later for more. Trying to absorb too
much information in one go will only end up in forgetting the beginning!
Basic Rules It's The "New Age" of Internet Marketing. SPAM Doesn't Pay.
why email marketing
is dead The most basic of rules is - DO NOT SPAM - Sending
unsolicited email will almost certainly annoy your prospect at the very
least and could get you banned by your ISP - Don't do it! - there are ways
to get email addresses and you will find out what they are later in this
article. If you want an email campaign to succeed, you don't want to
offend anyone when sending your messages. Turn off a consumer with your
email and you can be sure they'll tune out your message. Don't let this
happen to you!
A message that earns respect makes sales. That's why our first topic for
discussion is email etiquette. (Later in the course, we'll talk more about
how to write an email sales letter.)
Train yourself to always -- and I mean ALWAYS -- stick to the rules below
when crafting your email message.
=> RULE #1 - ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS
Whenever you write an email, always format the lines so that they're 65
characters, or less, across. To do this, you may need to do a "hard return"
by hitting "Enter" at the end of the line.
Wondering why to limit your lines to just 65 characters? (Good question! It shows you're thinking.) There are two reasons that "less
is more":
-- The first thing to remember is that looking at a computer screen for a
long time causes EYE FATIGUE for many readers. The shorter span of characters across the screen makes reading easier and
more appealing to the recipient of your email message.
-- The other reason to go short instead of long is this: some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING at 60-65 characters
on received messages. If your email is wrapped at 70, the content will
arrive all "chopped up." This makes it unattractive...and worse -- unappealing.
-- Tip within a Rule #1: Email clients such as Outlook Express allow you to
SET THE LINE-WRAP to any character-width you choose. That means you won't
have to hit Enter each time after typing 65 characters. Makes life easier!
-- Tip within a Rule #2 - You can type 65 asterisks or dashes in a Notepad
file to create a template. Then paste your email below it to see if any
lines extend too far to the right.
=> RULE # 2 - BE CAREFUL USING ALL CAPS
How many times have you changed the TV channel to avoid listening to a
screaming car salesperson? No one likes a screaming salesperson...and no one
likes a "screaming" email message, either. Odds are, when someone has over-amped
the volume of their message by using too many capital letters (not to
mention too many exclamation points and other punctuation) - you're going to be turned off.
On the Internet, email messages written in all caps are considered yelling.
It's okay to write some sentences and some words in all caps, but don't go
overboard. (As you can see in this message, I've tried to use capital
letters to help break up sections of the content from time to time)
---Tip within a Rule: Consumers buy from a source they trust. Emails in all
caps are perceived as "shady" or uneducated, and have an appearance that
damages the credibility of an offer.
=> RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)
Would you be influenced by an email selling you something that had
noticeable spelling and grammar mistakes? Sure you would...and the influence
would be negative, not positive! When a consumer reads a sales message that's filled with errors, they think
to themselves, "Good grief, this person doesn't even take the time to get
his emails right. His product is probably the same quality as his emails."
When you're in business, YOUR IMAGE IS YOUR REPUTATION and your reputation
is the reason people buy from you or the guy down the block. It's essential
that you create an image of INTEGRITY, CREDIBILITY, and HONESTY in the mind
of your prospects. Sending emails filled with errors doesn't hurt your
professional image...it destroys it. (Ouch!)
Top of page
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Effective Email Marketing Part
2 |
Part
1
2
3
4
5
6
EMAIL AESTHETICS
It's an old, old saying, but it's true: you only have one chance to make
a good first impression. And in email, the first impression is always visual
-- a consumer LOOKS/SEES before he/she READS.
Imagine walking by a grotesquely garish storefront with all kinds of things
hanging off the front porch, every floor painted a different color, and odd
music playing through loudspeakers. Would you want to walk in the front
door? No way! You'd assume that the owner is a kook, at best, or a deranged
axe murderer, at worst.
Did you ever have an ugly looking email land in your mailbox? You know what
I'm talking about: an orange background and yellow borders, multi-colored
text in all sizes from gigantic to microscopic, a message that looks like it
was created by a crazed six-year-old? If you did, I bet you didn't feel the urge to read it. You probably just wanted to delete it
as quickly as possible.
=> PUT OUT THE WELCOME MAT You want your email message to be friendly and inviting, not bizarre and
scary. The suggestions below -- and they're just suggestions, not hard and
fast rules -- will go a long way towards making recipients` eyes say "come
on in!" to your message.
=> DO's and DON'Ts FOR ATTRACTIVE EMAILS
-DON'T use COLOR fonts in your message. (Leave that to junior high girls who
want to write about Britney and Justin)
-DO use BLACK TEXT ON A WHITE BACKGROUND. (When you're "speaking" in
black-and-white, people will give their full attention to your message
without being distracted by your color scheme.)
-DON'T use UNCOMMON FONTS. (If someone's system doesn't recognize the font
you've selected, they could see gibberish instead of your brilliant
message).
-DO use the email marketers` FAVORITE FONTS: Arial, Times New Roman, and
Courier New
And please.
-DON'T use flashing buttons or banners in your email! (Your prospects have
undoubtedly gotten their fill of "bells and whistles" when they've surfed
the Internet. They don't need more from you.)
=> GET HYPER" WITH EMAIL HYPERLINKS
An "email hyperlink" is just techno-talk for a link in your email to a
website, or email address. Sounds simple enough, and it is -- unless you try
to contact a prospect on AOL who may not be able to receive "clickable"
links.
Don't worry. There's a "fix" for this: simply type mailto: in front of your email address (no space in between, and include the : )
For a link to a web page, you need to write your link this way: <a href=http://www.GetResponse.com/index/workathome-online</a> . (And tell your recipient they can copy and paste this link into their
browser if it's not highlighted.)
=> ALWAYS USE SIGNATURE TAGS
Today, it's common practice on the Internet to tell people about your
product or service with a SIGNATURE TAG, which is 3-6 lines of text (usually) that is automatically added to every message you
send.
If you'd like to add a tag to your messages, simply open your email program.
Find the SIGNATURES TAB (located in the TOOLS/OPTIONS menu in Outlook
Express). Follow the (simple) instructions for creating a sig file. Easy as
pie...and the results will amaze you.
Top of page
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Effective Email Marketing Part
3 |
Part
1
2
3
4
5
6
7 Wise Ways to Collect Email Addresses and Build Your
Mailing List
Have you been enjoying your journey to email marketing success? Better
still, have you moved into the fast lane and started to put some of what
you've learned into action?
If the answer is "yes" -- congratulations. The tips offered in the first two
lessons of this course are the building blocks for what comes next. They
don't require any cash, just a little time, and believe me, you'll get back
much more than you give or expect.
Okay, enough motivation and inspiration. Let's get down to business...the
business of part 3. We're hunting big game -- you're going to learn HOW TO
CAPTURE EMAILS.
If you're wondering why you need emails, there's a key point to remember:
your whole objective must be to BUILD A LARGE EMAIL LIST of prospects and
customers. Once you have an email list, you can begin to make SERIOUS MONEY
So how do you capture email addresses? I'm glad you asked.
The answers follow.
=> Wise Way #1 - OFFER A FREEBIE (Click
here to see a great freebie to offer)
You have to give in order to get. If you want people to offer up their email
address, you're going to have to offer up an incentive. Nothing works better
than something that's complimentary (you spell that F-R-E-E). You can give
away no-cost reports, books, software, or even sample pages of a book.
For free stuff, check out
http://www.workathome-online.com for free
tools and articles you can give away or go to
www.google.co.uk
and search for "free webmaster tools"
=> Wise Way #2 - USE POP-UPS
Pop-ups are one of the most common methods you can use to capture email
addresses and build your email list quickly and with ease. Simply construct
a web page containing code for a form and set the page to open (pop up) when
visitors ENTER OR EXIT your site.
Make sure the pop-up offer is something that's valuable enough to motivate
visitors to take time to give you their contact information. Your offer can
be a complimentary report, download, or ebook that arrives instantly through
your autoresponder to their email inbox when they give you their email.
-Word to the Wise: If you need a pop-up, you can pick one up F-R-E-E (there`s
that word again) from
here
-Son of Word to the Wise: "Instant" is a very powerful pop-up offer.
=> Wise Way #3 - USE POSTCARDS
If you have a mailing list that contains snail mail (street) addresses,
convert it into an email list by sending out a postcard and inviting people
to VISIT YOUR WEBSITE to receive a gift of some kind -- a report, a discount
coupon, etc. Visitors don't have to pay in order to receive their gifts,
they simply need to enter an email address.
-A Word to the Wise from the U.S. Post Office: Postage is much less
expensive for a postcard than a standard-size letter. (Not only are they
economical, postcards are more likely to get your message across since the
consumer doesn't have to open an envelope.)
=> Wise Way #4 - SUBSCRIBER BOX ON EVERY PAGE
This is a clever trick that so many people overlook. Put a RESPONSE FORM ON
EVERY PAGE of your website offering a newsletter or other freebie. This will
increase the number of email addresses you capture exponentially.
Why? When search engines index the pages of your website, a visitor may come
directly to a page other than your home page. If you only have a subscriber
box on your home page, you`re missing the boat, not to mention the thousands
of visitors who bypass your homepage.
-A Word to the Wise: If you don't know how to create an opt-in form, no
worries. Marketer Choice
has all you need and they have a free 30 day trial
=> Wise Way #5 - CONTESTS
Contests very often prove to be a good way to generate traffic and buzz for
your business. Create a contest and put a form on your site or in a pop-up
box. The entry "fee" is their email address.
-Word to the Wise: Not all the people who sign up for your contest are good
prospects. Many are just contest "junkies" -- people who are only looking
for freebies and have no intention of buying a product or service.
-Warning to the Wise: If your prizes are cash or large-ticket items, you
should be sure to check with local agencies to make sure you're not
violating any contest laws.
=> Wise Way #6 - DISPLAY YOUR AUTORESPONDER ADDRESS
Most people give their website link when they place solo ads, ezine ads, or
other marketing messages. To be one step ahead of the game in collecting
email addresses, LIST YOUR AUTORESPONDER ADDRESS instead of your URL. This
way you can capture email address and funnel them into your follow-up sales
letters.
-Word to the Wise: Don't have an autoresponder? here's a couple of places...
MarketersChoice
http://www.workathome-online.com/autoresponder_unlimited.htm
Or if you need a
mass mailing program here's a
free download
if you do use this please respect the anti spam laws, please contact me if
you don't know.
=> Wise Way #7 - JUST ASK
If you're chatting with a prospect on the phone or a potential customer
stops by your place of business, don't be shy: ask for an email address or
business card (which usually includes their email address).
Okay, you know what you want...you know what you need. It's time for you to
set your traps and CAPTURE THOSE EMAILS!
Top of page
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Effective Email Marketing Part
4 |
Part
1
2
3
4
5
6
Harnessing the Power
of Email Marketing
First, I'd like you to consider these
four facts:
*A DIRECT MAIL PIECE costs about 40-cents in postage alone. (And then you have to factor in paper and printing costs.)
*A PHONE CALL can cost just as much, or more, than a direct mail piece.
*A PHONE CALL wastes time (and time is money) because you'll spend precious
minutes, sometimes hours or days, trying to contact the right person.
*A MESSAGE left on voice mail is almost always a waste of time, and
therefore a waste of money.
Depressing? Not at all. After you read part 4, you'll be able to say "NO" to
the downside of phone calls and direct mail and "YES" to the upside of
email.
Read on ...
Given the inherent problems with traditional marketing techniques, it's
important to master the BASIC STRATEGIES FOR INTEGRATING EMAIL into your
overall campaign.
As I've just shown you, sending out an EMAIL CAN BE MUCH CHEAPER than other
marketing methods. Proceed with caution, however. Email can also cost you a
fortune -- in lost opportunities AND cold hard cash -- IF you don't know the
basics.
So that's where we're going to start.
First, always keep in mind that your "primary objective", the master key
that unlocks your "Success Vault" in Internet Marketing, is to build your
mailing list, your EMAIL MAILING LIST. (Often referred to as your "opt in
list.")
The addresses you collect are going to mean the difference between the
middle-of-the-road results that Average Joe and Jane are achieving and the
through-the-roof, over-the-top, to-the-moon-and-back MEGA-success that top
online sellers achieve. (The difference really is that dramatic.) So don't miss the boat: The time is NOW to start building your list of email
addresses (prospects).
REVIEW You can begin to grow your list simply by capturing emails from people who
visit your website, as we have already discussed in a previous lesson.
=> Pop Quiz: What's the easiest way to convince people to give you their
email address? (Answer: Offer an irresistible freebie with a sign-up form on
your site or in a pop-up box, drive traffic to your site, and watch as
people start entering their email address. Don't have a freebie? Get a good
one from....
http://www.workathome-online.com or search
on
www.google.co.uk
Okay, so now you're "in the groove". you're capturing people's emails like
crazy. But if you're just sitting there, well, you know the old saying,
"Even if you're on the right track, you'll get run over if you just sit
there."
So what next?
-- Let me take a moment from telling how to build your email list to remind
you why. It's been said that, YOU CAN GET RlCH WITH AN EMAIL LIST OF JUST
1000 PEOPLE! Think about that. Then stop thinking and get going on new ways to capture
and keep email addresses.
GIVE `TIL IT HURTS! If you want to keep getting addresses, start giving stuff away! Give, give,
and keep finding more things to give! And since you can't send a TOASTER
through email, why not give the far more valuable -- and far more affordable
for you -- INFORMATION PRODUCTS, business tools, and expert advice, maybe
even a no-cost/obligation email marketing course like this one! (if you want
a copy of this course, just copy and paste - Ctrl C Ctrl V or contact
me)
DRIP, DRIP, DRIP. You'll want to have a series of letters already set up so that they can be
"dripped" on your prospects on a regular basis. Send a message daily, every
other day, or on whatever schedule suits you best, but make contact AT LEAST
EVERY 7 DAYS.
If you're not confident in your writing skills, you have two choices: you
can hire a professional to write the letters for you or you can use a system
already set up with letters to help you build your email list. (I suppose
the third choice is to just give up and bury your heard in the sand, but
that's no way to make a million!)
or take a look at this...
The Greatest Collection of
Moneymaking Emails Ever (Plus You
Get The Rights to Sell This New
Resource and Keep ALL the Profits!
Download it now!
Top of page
|
Effective Email Marketing Part
5 |
Part
1
2
3
4
5
6
Using
Autoresponders To Multiply Marketing
Power & Save Time!
In part 5 I'm
going to introduce you to your new
best friend -- the autoresponder.
One of the best ways to cultivate
new business and save hours of time
is to use an autoresponder. An
autoresponder gives you the ability
to follow-up *automatically* on the
email addresses you capture. Instead
of wasting hours following up
manually, you can let your
autoresponder follow up while you do
the things that you do best -- build
your business...putter in the
garden...chase your kids around the
house...catch up on your
power-napping.
If you have an autoresponder, part 5
will show you how to make it
super-effective. If you don't have
an autoresponder,
take a look
here...
Or if you need a
mass mailing program here's a
free download
if you do use this please respect the anti spam laws, please contact me if
you don't know. An autoresponder gives you the
ability to send messages
effortlessly for months on end. So
if you captured an email address six
months ago, your autoresponder can
repeatedly contact that person to
offer your product or service.
=> WASH-RINSE-REPEAT
Repeat contact is a concept that top
marketers first used effectively in
the offline world. When you conduct
a direct mail campaign, you send out
message after message until it's no
longer cost-effective. This strategy
yields a much higher response rate
than with a one-shot mailing
(typically just 1% or less).
-From the Research Labs: Research
shows that, on average, A PROSPECT
MUST BE CONTACTED SEVEN TIMES before
you have any real chance at closing
a sale.
=> BE IN THE TOP 10
If you apply this strategy to your
Internet marketing campaigns, you'll
have a real edge over the
competition. Remember: 90% of businesses do not
follow-up with prospects!
================================================== OPEN THE DOOR & CLOSE THAT SALE WITH
UNBEATABLE AUTORESPONDER SUCCESS
TECHNIQUES
==================================================
=> TECHIQUE #1 - THE "KILL OVERKILL"
TECHNIQUE
You don't want an email-inbox
crammed with ads and sales letters,
and neither does anyone else. Don't
send out sales letter after sales
letter. Your messages will become an
annoyance and the recipient will
either unsubscribe or just delete
the messages whenever they arrive.
By sending a series of sales letters
SPACED APART BY 2-4 DAYS, you'll
keep your prospect aware of your
business and develop credibility
over time without being a pest.
=> TECHNIQUE #2 - THE "MY GIFT TO
YOU" TECHNIQUE
Send freebies such as ebooks, info
reports, newsletters, software, or
even product samples. Many marketers
use this approach by offering a
newsletter.
-Sneaky Salesmanship: Within the
newsletter you have an excellent
opportunity to plug your product
with a few lines of irresistible
copy.
With the soft sell approach, you can
contact your prospect once or even
twice a week with "valuable
information" -- which coincidentally
mentions your product or service --
without seeming like you're
over-selling. If you're a vacuum
cleaner distributor, for example,
send a newsletter on allergies and
dust mites, for example.
=> TECHNIQUE #3 - THEY'LL
LEARN/YOU'LL EARN TECHNIQUE
Give away a valuable training course
via email that has special appeal to
your recipients! You can create a
simple 3-day, 5-day, 7 day, or even
longer course. And at the end of
some of the course lessons you can
add a few lines of copy plugging
your product or service.
This, too, is a soft sell approach.
=> TECHNIQUE #4 - COMBO PLATTER
TECHNIQUE
Use a variation of the hard sell,
soft sell approach. Simply alternate your messages. A
balance of 40% hard-sell and 60%
soft-sell is generally about right.
Take a break!
"Study
Break" Secret -- SELL LESS TO SELL
MORE
The folks at
MacDonald's are right. "You deserve
a break today."
You've been doing a bang-up job
reading this article and learning
your marketing A-B-C's, but without
a break, your circuits are going to
overload and instead of looking
forward to the next part...you'll do
exactly the opposite. You'll lose interest.
The same is true with potential
customers.
So now, we're going to take a Study
Break, sort of. But don't worry,
there's still a valuable lesson to
be learned.
Instead of getting tunnel-vision and
only seeing the short-term goal of
the right-now sale, remember that
your email messages are an important
way for you to build a RELATIONSHIP
with a consumer based on your
HONESTY AND SERVICE.
Although you want your prospect to
buy, you shouldn't immediately and
constantly bombard the folks on your
email list with nothing but sales
pitches. You're looking for a
long-term, committed relationship.
Be a person first and a salesperson
second for the best results.
=> RELATIONSHIP COUNSELING
Your first few email sales letters
may prove to be the most effective
if they're written in a warm,
helpful, let's-be-business-friends
"voice."
=> GIVE THE PEOPLE WHAT THEY WANT
In the off-line world, we've become
accustomed to the fact that we hear
literally thousands of messages each
day. An online experience, on the
other hand is still, for most
people, closer to visiting "the
library" or perhaps watching public
television rather than tuning into
the Home Shopping Network.
Most people are on the Internet
looking for information - not
waiting to be sold. People don't
want to be pitched to every day with
a "you'd better buy it now" message.
So don't be a salesperson. Be Miss
Information (okay, Ms. Information
definitely sounds better) or Mr.
Answerman. After you become a trusted
resource, it's easy to become a
trusted source.
=> TIME IS OF THE ESSENCE
Lasting relationships don't happen
overnight...they're built over time.
Your sales letters should be crafted
in a way that slowly, but surely
convinces your prospects that you're
someone with whom they'd like to do
business. After you've laid a
foundation -- made them happy with
what you've given them as a gift,
demonstrated your knowledge, etc. --
you'll have plenty of time to build
a case for buying from you.
=> THE E-LIST
Once your prospects have gotten to
know you through your entire series
of pre-written (but valuable)
communications...after you've built
trust in the relationship and
gradually exposed consumers to the
benefits of your product or
service...you can "graduate" them
into your "real time" ezine list.
Obviously, you can't include a
time-dependent message in your
pre-written letter series. People
are opting in to your list 365 days
a year and you can't risk that
they'll receive a "Season's
Greetings" message in the middle of
June.
BUT, when you've exhausted the
appeal of your letter series, the
people on your email list can become
your ezine list. Then you can send a Valentine's
message in February, a "Happy
Birthday, America" message in July,
etc.
=> TO KNOW YOU IS TO LOVE YOU
You can influence people when they
know you, like you, and trust you.
Ongoing timely communications means
you can continue to build rapport
with the people on your list, and
you can be sure that if they TRUST
you, they'll be open to BUYING from
you.
Okay, I'll admit that this message
wasn't purely a study break. It may
be the most valuable lesson you've
learned yet!
Top of page
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Effective Email Marketing Part
6 |
Part
1
2
3
4
5
6
8 Steps to
Irresistible Email Copy Every Time
In part 6, you're in for a treat.
You're going to building on your
past achievements and learn how to
consistently write the irresistible
sales copy that could potentially
put thousands of pounds, if not
more, in your pocket.
I'm talking about the kinds of
skills that don't just build
wealth...they build GENERATIONAL
WEALTH. You can put your
great-grandchildren through medical
school if you get these steps right!
(You think I'm kidding, but I'm not
- many people are doing just that.)
=> Step #1 - WHO DO YOU THINK YOU'RE
TALKING TO?
Before you sit down to write your
email sales letter, you've got to
determine exactly who your audience
is. This is a master key to getting
results from email marketing.
Ask yourself these questions:
- What do your prospects/customers
want? - What frustrates your
prospects/customers most? - Who else is selling something
similar to you? - Why should your
prospects/customers believe you? - Why should prospects/customers
respond to you instead of someone
else? - What kind of appeals will your
target market respond to?
=> Step #2 - A GREAT SUBJECT IS YOUR
OBJECT
Before an email can generate
results, recipients need to open it.
But what can you do to spark their
interest and get their interest
"motor" revved up?
Your SUBJECT LINE is the key.
There are four types of email
formulas you can use as a guide in
crafting your email. Each has a
different PSYCHOLOGICAL APPEAL that
works like magic on consumers. Here are some examples:
- State a powerful benefit - "702%
greater chance of scooping a
jackpot"
- Pique curiosity - "Learn how to
play Lotto for free"
- Write your subject line with a
news angle - "UK company shows the
world how to massively increase
chances of winning Lotto!"
- Offer Immediate Gratification -
"With Virtual World Direct, you can
start the money wheels turning
before the sun goes down tonight"
Here's an important "homework
assignment": Write at least 25 SUBJECT LINES before you decide
on which one to use. Take the best
two and test them against each other
in your marketing campaign. (Save
the "losers" to use for other
purposes or spruce up later.)
=> Step #3 - WHAT'S IN IT FOR THEM?
Sit down and write every conceivable
benefit your product has. Don't know
the difference between features and
benefits? Features describe the
product; benefits describe the
results of using the product.
Features appeal to logic...logic
justifies emotion...emotion drives
sales (see below).
Here's a rule of thumb for benefits:
ask yourself "What can my product or
service do for my customer?" Then
begin to write your letter telling
your reader WHAT'S IN IT FOR THEM. Tell them how much better life will
be for them after they buy from you.
Tell them how much better they'll
feel. Tell them how their peers will
respect them more.
=> Step #4 - AN EMOTIONAL APPEAL
When promoting anything to anybody,
you must remember that buying
decisions are based upon emotion and
later backed up by logic. Before you
write a single word, determine what
emotional hot buttons you need to
push to "jumpstart" your prospect.
Selling health supplements? Go for
the "fear of illness" button with "A
Natural Way to Save Your Eyesight."
Selling political bumper stickers?
Hit the "anger" button with: "Let the President Know What You
Think of His Policies." Other buttons include: curiosity,
greed, ego, vanity, hope, and/or
fear of scarcity or security.
=> Step #5 - A NAME YOU CAN TRUST
To convince people to buy your
product or service, you must make
them believe that your offer is
credible and that you (or your
product) will deliver as promised.
How do you do that? Here are three
ways you can build credibility with
the readers of your sales letter:
- Provide testimonials. - Include endorsement letters from
authority figures in your industry - Make your offer and promises
sincere and believable.
=> Step #6 - A GUARANTEE
Nowadays, trying to sell without
some type of guarantee is a losing
proposition. You've got to have one.
And the stronger your guarantee, the
better your response will be. And,
believe it or not, although most
people will NOT ask for a refund,
they'll trust your offer knowing
that you stand behind it.
You can offer a 24-hour, 30-day,
60-day, 90-day, or even a full-year.
And here's an interesting fact: The
longer the time period, the fewer
returns you'll have! It's human
nature to procrastinate, so the more
time someone thinks they have to get
a refund, the more they'll put it
off or forget about the refund
altogether.
=> Step #7 - DON'T FORGET TO ASK
It happens all the time. Someone
makes a fantastic sales
presentation, and then doesn't close
the deal because he/she didn't
clearly ask for the order or made
the process confusing rather than
simple.
- From the Research Department:
Statistics show that you need to ask
for the order at least three times
to close substantial sales. (Some
studies put the number at 7!)
If you can, offer several ways for
your prospects to order -- consumers
love choice. It tells them, "You're
talking directly to me and meeting
my unique needs." If you only offer
one way to order, make it crystal
clear how AND how easy it is.
Describe it in detail and ask for
the order. Then ask again.
=> Step #8 - THE EYES HAVE IT
It's a well-known fact: Large blocks
of copy are intimidating and will
often send people running for the
hills or at least the Delete button.
The solution? Break up paragraphs
into two to four sentences. Use
several subheadings throughout the
email letter. And use asterisks,
dashes, and ellipses (...) to give
your copy more rhythm. Bullet points
are excellent eye-catchers - use
them whenever appropriate.
Subject Lines
The following are 24
email subject lines that have gotten
outstanding results in marketing
campaigns for a broad spectrum of
goods, products, and services. If
they work for "Brand X," think how
well they'll work for "Brand YOU."
1. Who really wants to be a(n) X ?
2. What do YOU want for Christmas?
3. You've got to see this ...
4. Doctors spill the beans ...
5. I goofed ...
6. Special Pre-release Announcement
7. You're going to love this one
8. Here's the answer you've been
looking for
9. 3 minutes to greater X, X, and X
10. Discover The se-cret to X
11. Ur-gent News
12. Still sceptical? Here's why you
should be
13. Our loss is your gain
14. This is extremely ur-gent
15. I need your help ...
16. Che`ck this out and let me know
17. Important notice from
18. Something that might interest
you ...
19. Before you give up, here's my
suggestion
20. Open this before 7 p.m.
21. Make X work for you
22. Seen this yet?
23. Sneak Peek at .com
24. Newsflash from
Here's A Massive Collection of
Winning Autoresponder Messages
to Model, Copy and Swipe.
The Greatest Collection of
Moneymaking Emails Ever
Download it now!
Part 1
2
3
4
5
6
If you want
to have an opt-in list in the 50,000 range in the
next 14 days, you may really want to look at this.
It looks real. That is why I wanted you to see it.
http://ListDotCom.com/salespage/2020
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